The worst cancer awareness campaign in the history of anything. EVER. I mean come on - who the hell wrote this brief? We've heard of fussy clients who dumb down potentially amazing work, but for one to give something like this the go-ahead? Well, let's just say that particular someone is probably going to be out of a job soon!The icing on this disgusting cake has got to be the little graphic man - like we want to be shown a bleeding arsehole, even if it is only a cartoon!
If I ever find somebody who believes this to be a good way of communicating with an easily scared audience, then I will place that person upon a pedestal. And throw large rocks at them.
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