Why oh why must the biggest brands in the country resort to this pathetic propaganda? In light of the Christmas season approaching and the current TV ad that's running, I'm sure Boots could have found a little more goodwill in their hearts than to slag off the opposition.
Considering that Boots actually isn't cheaper on a lot of its stock in comparison to Superdrug makes this ad all the more insulting. Seriously, who writes these briefs? If the proposition was: "Rip the shit out of the opposition until they cry" then they're well on their way.
With such strong backgrounds and hoards of customers, isn't it time that the likes of Boots and Asda kicked this negative "advertising" into touch, and actually used the brand to sell rather than playing tit-for-tat with their competitors?
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