Wednesday 29 April 2009

WOOT!!

The time has come where we can finally reveal our ads for Warrington Borough Transport! Just to refresh while it's been so long, these were formed from a concept me and Sarah had during our time at AND Partners last October which the client gladly accepted. Still only small fry compared to your drumming gorillas and the like, but other than a leaflet we did for VivaLaDiva at Pravda, these are our first proper advertising babies seeing the cold, harsh light of day.


Our original scamps


The finished articles

4-page leaflet using artwork from our ad

The leaflet is something Lee and Sam formed after we left placement, but it uses the image from our ad so I'm shamelessly plugging it on here! For the moment our ads are appearing on WBT buses in the region to promote the U19 Savercard (which was originally U18, it's not a typo on our scamps!), but there's talk of them being rolled out into adshels and bus backs at some point. Whatever happens we're just happy to have work out there being seen, and the canny thought that the teens seeing it will never once think "I wonder who came up with these ads?" is actually kind of cool. Sure, someday we want to do something as big as Gorilla or Balls (possibly a gorilla's balls, you never know!), but for now it's a good feeling that Joe Public are seeing our work.

Though we sadly didn't get to see the project through from start to finish, we're glad we got to head to the shoot for it in February, and we've been enlightened as to just how long even the simplest of ideas can take to come to fruition (6 months!). Cue Oscars-style speech! Thanks to the AND Crew for giving us the opportunity to have our work produced, to Lee for letting us mock him as always at the shoot, and to Ste for keeping us in the loop about everything that was going on. Cheers guys!

3 comments:

Anonymous said...

Well may I be the first to congratulate you on your first(of many )proper ads.
Well done girls!
Good ideas well executed.xxxF

Hayley said...

Thanks Frank!

*Does a little jig* : )

Anonymous said...

great stuff ladies!